Valid from: October 24, 2025

 

POP RETAIL GMBH ("we," "us") takes the protection of your personal data very seriously. We process your data only in accordance with legal regulations (GDPR, BDSG).

 

1. Person responsible

 

POP RETAIL GMBH
Deichstraße 48‑50
20459 Hamburg, Germany
Email: info@popretail.de
Phone: 040 / 357 040 120

 

2. Collection and processing of personal data

 

We collect and process personal data that you voluntarily provide to us via our website, for example, via the contact form or for the newsletter. This includes:

 

• name

• E-mail address

• Telephone number

• IP address

 

In addition, data is automatically collected when you visit our website, e.g., through cookies and tracking tools (see section 4).

 

3. Purpose of data processing

 

We process your data for the following purposes:

 

• Answering contact requests

• Sending newsletters (only with prior consent)

• Analysis and optimization of our website and marketing campaigns (e.g. Google Ads, pixel tracking)

• Legal obligations and security

 

Legal basis: Art. 6 (1) (a) GDPR (consent), (b) (performance of contract), (f) (legitimate interest, e.g. analysis, marketing).

 

4. Cookies and tracking

 

Our website uses cookies and similar technologies:

 

• Necessary cookies: for the operation of the website

• Analysis/tracking cookies: e.g. B. Google Ads Pixel

• Newsletter cookies: to manage registration via Wix

 

You can block or delete cookies at any time using your browser settings. Note: Website functionality may be limited.

 

5. Newsletter

 

We only send newsletters if you have given your consent.

 

• You can revoke your consent at any time.

• You can revoke your consent via a link in the newsletter or by sending an email to info@pop-retail.de.

 

Legal basis: Art. 6 (1) (a) GDPR.

 

6. Disclosure to third parties / third countries

 

Your data will only be passed on if this is permitted by law or if you have consented:

 

• Wix as hosting provider and newsletter service provider (USA)

• Google Ads / Pixel (US)

 

7. Storage period

 

• Contact details: until the request is resolved, max. 3 years thereafter

• Newsletter data: as long as you are registered or have not revoked your consent

• Tracking data: max. 13 months anonymized

 

8. Your rights

 

You have the right:

 

• to information, correction, deletion, restriction of processing

• on data portability

• to revoke your consent

• to lodge a complaint with the supervisory authority

 

Contact: info@popretail.de

 

9. Changes to the Privacy Policy

 

We reserve the right to adapt this privacy policy to reflect current legal requirements or new services.