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K-Beauty Brand Goes Beyond Online with Rock Up and Pop Up in Sheffield BACKGROUND A fast-growing Korean skincare brand with a loyal online customer base. Strong presence on social media, especially among Gen Z and Millennials. Previously tested physical retail through short-term pop-ups. Wanted to explore physical retail for a longer period, without committing to a permanent lease, to improve the customer experience and test in-person sales. AIMS & OBJECTIVES Expand beyond di

Retail pop-ups are increasingly utilised by brands and welcomed by their customers. As pop-up retail contributes over £2.3 billion to the UK economy, it’s no wonder so many retailers are choosing to capitalise on this additional channel to connect with new audiences. More and more businesses are seeing the value in flexible trading, and the ability to connect at various touchpoints in customers’ journeys, helping to cement loyalty and long-term visitor number to websites, in-

The Knot Churros Turn TikTok Buzz Into Retail Success At Metrocentre BACKGROUND The Knot Churros are a dessert and food-on-the-go brand founded in London with locations in Knightsbridge, Westfield London and Camden Market The retailer offers a range of churros, pancakes, milkshakes, speciality drinks, ice creams and more AIMS & OBJECTIVES Expand retail presence outside of London with Newcastle franchisee pop-up Boost brand visibility by growing social media following on Insta